The folks at Volkswagen turn a set of stairs into a piano which turns out makes people walk up stairs instead of the taking the escalator. The commercial is titled where the world is your symphony, the stairs are your piano, and you’re the composer. Neat idea.
21 Aug, 2009
Posted by: baterya In: thought
You’re crammed into a tiny space with several other people, spending an average of thirty seconds staring at either the floor or the wall. That’s what makes elevator advertisements and art so brilliant – people have little choice but to look. Marketers and artists have taken advantage of this very captive audience in some brilliant [...]
